Google Analytics Filters: Why and How to Use Them

Analyzing web traffic is a lot easier if you apply intuitive filters on them. Google Analytics filters are used to gather much greater intelligence from your data. In this tutorial, learn how to use them Read more…

youtube video trigger

How to Track Embedded YouTube Videos Using Google Analytics and Google Tag Manager

Have you ever wondered how you can track whether a visitor clicks on an embedded YouTube video on your website? It’s one of the coolest features of Google Analytics event tracking. In this tutorial, learn Read more…

Tracking Mouse Middle-Clicks Using Google Analytics & GTM

While tracking clicks on your links, you don’t want to miss somebody clicking and opening a new tab with the mouse middle button. By default, middle-clicks cannot be tracked by Google Analytics event tracking. This Read more…

GA Click Tracking

How to Track Link Clicks on Your Website Using Google Analytics & Google Tag Manager

Google Analytics is a powerful web analytics tool that can track all kinds of events. However, tracking certain specific actions such as clicks on specific links needs you to enable custom event tracking. In this Read more…

digital & web analytics

Digital Data Analytics & ZoomOwl: A Primer

In this post, get an understanding of digital and web analytics and how data is measured and used to improve business ROI. Learn also the important facets of the digital data–the key motivation behind ZoomOwl. Read more…

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