You may be wondering what is ZoomOwl and who is behind it. Well, ZoomOwl is a uniquely data analytics-focused publication established on 31 Dec 2017. It publishes all kinds of data analytics-related content for the digital world.
“ZoomOwl” may sound strange to you. What does the name mean anyway?
As mentioned previously, we are focused on digital data analytics. “Zoom” signifies this. We zoom into things that are not visible normally. This means we analyze things in depth and find the “why” behind everything.
Do you know “why” is the most important question you should be asking in any situation? It gives the most important answer—the reason. For instance, why did most of your website visitors click on your banners and never scrolled below the banner section? Why no one clicked your newsletter subscribe button? You get the idea, don’t you?
We zoom into the “why” behind things.
Now, the “owl.” The bird owl has a lot of symbolism attached it, all related to wisdom, learning, and intuition. The owl is nocturnal, and so it has the cool power to see everything in the dark. Data gives us the same power—the power to see wisdom in a lot of chaos and darkness.
ZoomOwl is the brainchild of a team of digital marketers and partners in Google advertising & analytics products. We have years of experience setting up ad campaigns, running social media campaigns, analyzing web properties, and in general branding.
During our career, we have been facing challenges of managing online advertisements, reporting GA traffic, setting up social media profiles, advertising on social media, and branding.
Our experience in branding may be perceived across ZoomOwl, if you look closely.
The logo and the colors of the ZO brand can be found across the blog. The logo of ZoomOwl is unique and well structured. It is clear and visible in all sizes. It’s impactful as well as meaningful. The word is in black (#000000), symbolizing the owl, a creature of the dark.
The icon shows what is clearly an area chart, not a mountain range.
Also, the icon has the primary colors of the ZO brand—blue (#0066cc) and orange (#ff6600). These two colors are among the web-safe colors, which means they will be displayed properly on any platform.
Also, if you look closely, you can discern that almost all letters of “ZoomOwl” are there in the icon. The area chart looks like a ‘Z’ and an ‘M’. The circle can be the ‘O’. The area chart can also look like a ‘W’ and in certain angle, an ‘L’.
Another strange coincidence is the icon in white almost looks like a pie chart, another type of data representation.