Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for Read more…

Image 1f.0. Segmentation GA

Using Google Analytics Segmentation for Effective Web Traffic Analysis

Do you want more revenue from your website? Use advanced Google Analytics segmentation to optimize and improve your web traffic. Why do you really use an analytics application for your website? It identifies improvement opportunities, Read more…

Image 1e.featured. Email Marketing

12 Important Recommendations for Successful Email Marketing

Email marketing provides the highest median ROI (124%) among all digital marketing activities. ZoomOwl brings these guidelines to do it correctly and profitably. Let’s talk email, shall we? Out of the 4.15 billion people in the Read more…

Mouse Scrolling

How to Keep Track of Scroll Activity on Your Website Using Google Analytics and Tag Manager

How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably Read more…

1c. Session Replay

How to Record Your Website Visitors & Their Actions With a Session Replay Tool

Have you ever wondered about session replay, the recording of your visitors’ actions on your website? Here is how you do it using a website session recording tool. Your web analytics solution is intended to Read more…

Google Analytics Comparison

Google Analytics Free Vs. Google Analytics 360: A Detailed Comparison Chart

Have you ever wondered how Google Analytics, the free edition, differs from the premium edition Google Analytics 360? ZoomOwl brings this guide to show you the key differences and help you choose the right product Read more…

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