Mouse Scrolling

How to Keep Track of Scroll Activity on Your Website Using Google Analytics and Tag Manager

How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably Read more…

1c. Session Replay

How to Record Your Website Visitors & Their Actions With a Session Replay Tool

Have you ever wondered about session replay, the recording of your visitors’ actions on your website? Here is how you do it using a website session recording tool. Your web analytics solution is intended to Read more…

Google Analytics Comparison

Google Analytics Free Vs. Google Analytics 360: A Detailed Comparison Chart

Have you ever wondered how Google Analytics, the free edition, differs from the premium edition Google Analytics 360? ZoomOwl brings this guide to show you the key differences and help you choose the right product Read more…

Google Analytics Data

How to Organize and Structure Your Google Analytics Account

Organizing your Google Analytics (GA) account can be a little challenging with ample technical terminology (Property, View, Organization, etc.,) to confuse you. ZoomOwl brings a guide to help Analytics admins establish the right organizational structure Read more…

Twitter Hashtag

How Is Twitter Ranking Your Tweets for Hasahtag Searches, Exactly?

Are you wondering about the Twitter ranking algorithm for top tweets in hashtag searches? ZoomOwl does a detailed analysis of various ranking factors related to individual tweets, tweeting accounts, geography, embedded items, engagement metrics, etc., Read more…

The Complete Guide to Analyzing Your Twitter Account

Generating engagement on Twitter is no easy task. Your tweets, retweets, mentions, hashtags, etc., may not influence if they are poorly targeted. Analyzing your followers, tweets, and hashtags can help you generate better engagement on Read more…

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