Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences.…

Image 1f.0. Segmentation GA

Using Google Analytics Segmentation for Effective Web Traffic Analysis

3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test…

Image 1e.featured. Email Marketing

12 Important Recommendations for Successful Email Marketing

Email marketing provides the highest median ROI (124%) among all digital marketing activities. ZoomOwl brings these guidelines to do it correctly and profitably. Let’s talk email, shall we? Out of the 4.15 billion people in the world who use the internet (Internet World Stats, 2017 Dec), nearly 3.8 billion have email access. Evidently, email users outnumber…

Mouse Scrolling

How to Keep Track of Scroll Activity on Your Website Using Google Analytics and Tag Manager

How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably not. People browsing your web page scroll through your content only when they are hooked into it. If they want…

Google Analytics Comparison

Google Analytics Free Vs. Google Analytics 360: A Detailed Comparison Chart

Have you ever wondered how Google Analytics, the free edition, differs from the premium edition Google Analytics 360? ZoomOwl brings this guide to show you the key differences and help you choose the right product for your traffic analysis needs. The year 2005 marked the beginning of web analytics as a serious, hardcore business with…

Google Analytics Data

How to Organize and Structure Your Google Analytics Account

Organizing your Google Analytics (GA) account can be a little challenging with ample technical terminology (Property, View, Organization, etc.,) to confuse you. ZoomOwl brings a guide to help Analytics admins establish the right organizational structure for their Google Analytics accounts. A concern that most small business owners and webmasters have is about the proper organization…

Twitter Hashtag

How Is Twitter Ranking Your Tweets for Hasahtag Searches, Exactly?

Are you wondering about the Twitter ranking algorithm for top tweets in hashtag searches? ZoomOwl does a detailed analysis of various ranking factors related to individual tweets, tweeting accounts, geography, embedded items, engagement metrics, etc., and gives clear recommendations. Is adding a popular hashtag to your tweet enough to reach a lot more people than…