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Lenin VJ Nair

Lenin Nair has years of experience in marketing for software and technology domains. He is a certified specialist in marketing and enjoys exploring new ways to market products and services for small and medium businesses. He enjoys reading, writing, traveling, and ideating. He holds an MBA in marketing and a bachelor's degree in IT.

How to Track Clicks on Outbound Links Using Google Analytics and Tag Manager

Do you want to track clicks on external/outbound links on your website using Google Analytics?…

Do You Know This Most Fundamental Concept of Data Capture on Google Analytics — The Scope?

It’s important to understand how Google Analytics understands users’ data and uses it to prepare…

Business After Covid-19 Crisis: Consumer Behavior Changes and Marketing Recommendations

The Sars-CoV-2 is shattering the world economy with the Covid-19 pandemic. At this time, how…

Speeding Up Your Website Could Tremendously Improve Your Revenue

Have you tested the speed of your website lately? The page speed is an important…

How These Online Retailers Address SEO

Let’s see how the everyday ecommerce company addresses the SEO enigma. We are not discussing…

How to Build a Branded Merchandise Store for Your Company

Brand stores, also known as merchandise stores, have become a key way for corporates to…

How to Rank Number One on Google in 2020

Ranking as number one in Google in 2020 and beyond is important for many companies…

How to Generate B2B Leads From Your Website Using Google Analytics

Have you wondered about generating B2B leads from your website? You can use Google Analytics…

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can…

Using Google Analytics Segmentation for Effective Web Traffic Analysis

Do you want more revenue from your website? Use advanced Google Analytics segmentation to optimize…

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