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Analytics

How to Track Clicks on Outbound Links Using Google Analytics and Tag Manager

Do you want to track clicks on external/outbound links on your website using Google Analytics?…

Do You Know This Most Fundamental Concept of Data Capture on Google Analytics — The Scope?

It’s important to understand how Google Analytics understands users’ data and uses it to prepare…

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can…

12 Important Recommendations for Successful Email Marketing

Email marketing provides the highest median ROI (124%) among all digital marketing activities. ZoomOwl brings…

How to Record Your Website Visitors & Their Actions With a Session Replay Tool

Have you ever wondered about session replay, the recording of your visitors' actions on your…

How Is Twitter Ranking Your Tweets for Hashtag Searches, Exactly?

Are you wondering about the Twitter ranking algorithm for top tweets in hashtag searches? ZoomOwl…

The Complete Guide to Analyzing Your Twitter Account

Generating engagement on Twitter is no easy task. Your tweets, retweets, mentions, hashtags, etc., may…

Digital Data Analytics & ZoomOwl: A Primer

In this post, get an understanding of digital and web analytics and how data is…

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