Lenin Nair has years of experience in marketing for software and technology domains. He is a certified specialist in marketing and enjoys exploring new ways to market products and services for small and medium businesses. He enjoys reading, writing, traveling, and ideating. He holds an MBA in marketing and a bachelor's degree in IT.
Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…
It’s important to understand how Google Analytics understands users’ data and uses it to prepare the reports. Lack of knowledge in this leads you to creating erroneous custom reports and draw wrong conclusions. Google Analytics is the ubiquitous tool for web and digital analytics. According to statistics vendor Datanyze, Google Analytics and allied technologies comprise…
The Sars-CoV-2 is shattering the world economy with the Covid-19 pandemic. At this time, how do you sustain your business? What marketing tactics to adopt?
Have you tested the speed of your website lately? The page speed is an important factor that determines the profitability and traffic of your website. This blog provides some important guidelines to improve your website speed in 2020 and beyond.
Let’s see how the everyday ecommerce company addresses the SEO enigma. We are not discussing Amazon, which has grown to be a behemoth and doesn’t really need SEO for its bread. On the other hand, there are a million retailers that crop up online that need SEO to sustain, in addition to quite a bit of advertising.
Brand stores, also known as merchandise stores, have become a key way for corporates to brand themselves to a larger audience or to establish loyalty among their employees. What is a brand store? It is an online store that allows a company to sell merchandise with their logo printed. Many of the top brands flaunt…
Ranking as number one in Google in 2020 and beyond is important for many companies and individuals building a business online. Here are some tips. There is one question that continues to baffle every SEO guy for years. That’s achieving number one position in Google search. It’s somewhat of a mystery especially due to the…
Have you wondered about generating B2B leads from your website? You can use Google Analytics and a great B2B lead filter for the purpose. B2B marketing is far more complicated and recondite than B2C, due to the diversity in the B2B market. For instance, there are B2B product companies and services companies. Some small companies…
B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences.…
3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test…