Lenin Nair has years of experience in marketing for software and technology domains. He is a certified specialist in marketing and enjoys exploring new ways to market products and services for small and medium businesses. He enjoys reading, writing, traveling, and ideating. He holds an MBA in marketing and a bachelor's degree in IT.

going out

How to Track Clicks on Outbound Links Using Google Analytics and Tag Manager

Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…

Google Analytics mistake?

Do You Know This Most Fundamental Concept of Data Capture on Google Analytics — The Scope?

It’s important to understand how Google Analytics understands users’ data and uses it to prepare the reports. Lack of knowledge in this leads you to creating erroneous custom reports and draw wrong conclusions. Google Analytics is the ubiquitous tool for web and digital analytics. According to statistics vendor Datanyze, Google Analytics and allied technologies comprise…

Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences.…

Image 1f.0. Segmentation GA

Using Google Analytics Segmentation for Effective Web Traffic Analysis

3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test…