going out

How to Track Clicks on Outbound Links Using Google Analytics and Tag Manager

Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…

Google Analytics mistake?

Do You Know This Most Fundamental Concept of Data Capture on Google Analytics — The Scope?

It’s important to understand how Google Analytics understands users’ data and uses it to prepare the reports. Lack of knowledge in this leads you to creating erroneous custom reports and draw wrong conclusions. Google Analytics is the ubiquitous tool for web and digital analytics. According to statistics vendor Datanyze, Google Analytics and allied technologies comprise…

Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences.…

Twitter Hashtag

How Is Twitter Ranking Your Tweets for Hashtag Searches, Exactly?

Are you wondering about the Twitter ranking algorithm for top tweets in hashtag searches? ZoomOwl does a detailed analysis of various ranking factors related to individual tweets, tweeting accounts, geography, embedded items, engagement metrics, etc., and gives clear recommendations. Is adding a popular hashtag to your tweet enough to reach a lot more people than…