Category: Analytics

Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences. …

Image 1e.featured. Email Marketing

12 Important Recommendations for Successful Email Marketing

Email marketing provides the highest median ROI (124%) among all digital marketing activities. ZoomOwl brings these guidelines to do it correctly and profitably. Let’s talk email, shall we? Out of the 4.15 billion people in the world who use the internet (Internet World Stats, 2017 Dec), nearly 3.8 billion have email access. Evidently, email users outnumber …

1c. Session Replay

How to Record Your Website Visitors & Their Actions With a Session Replay Tool

Have you ever wondered about session replay, the recording of your visitors’ actions on your website? Here is how you do it using a website session recording tool. Your web analytics solution is intended to capture exactly what a user does on your website. Google Analytics is one of the best for the purpose. But …

Twitter Hashtag

How Is Twitter Ranking Your Tweets for Hasahtag Searches, Exactly?

Are you wondering about the Twitter ranking algorithm for top tweets in hashtag searches? ZoomOwl does a detailed analysis of various ranking factors related to individual tweets, tweeting accounts, geography, embedded items, engagement metrics, etc., and gives clear recommendations. Is adding a popular hashtag to your tweet enough to reach a lot more people than …

The Complete Guide to Analyzing Your Twitter Account

Generating engagement on Twitter is no easy task. Your tweets, retweets, mentions, hashtags, etc., may not influence if they are poorly targeted. Analyzing your followers, tweets, and hashtags can help you generate better engagement on this social media platform. You keep following people hoping to increase your reach and improve your follower growth rate. But …

digital & web analytics

Digital Data Analytics & ZoomOwl: A Primer

In this post, get an understanding of digital and web analytics and how data is measured and used to improve business ROI. Learn also the important facets of the digital data–the key motivation behind ZoomOwl. For a long time, I was planning to create a blog on digital analytics. Data has always been to my …