Tag: digital analytics

Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences. …

digital & web analytics

Digital Data Analytics & ZoomOwl: A Primer

In this post, get an understanding of digital and web analytics and how data is measured and used to improve business ROI. Learn also the important facets of the digital data–the key motivation behind ZoomOwl. For a long time, I was planning to create a blog on digital analytics. Data has always been to my …