Image 1g.0. B2B Google Analytics

How to Use Google Analytics More Effectively in B2B Marketing

Analytics, B2B Marketing, Google AnalyticsLeave a comment

B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences.…

Image 1f.0. Segmentation GA

Using Google Analytics Segmentation for Effective Web Traffic Analysis

Google Analytics, Guides, IntroLeave a comment

3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test…