Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…
Have you tested the speed of your website lately? The page speed is an important factor that determines the profitability and traffic of your website. This blog provides some important guidelines to improve your website speed in 2020 and beyond.
3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test…
How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably not. People browsing your web page scroll through your content only when they are hooked into it. If they want…
Organizing your Google Analytics (GA) account can be a little challenging with ample technical terminology (Property, View, Organization, etc.,) to confuse you. ZoomOwl brings a guide to help Analytics admins establish the right organizational structure for their Google Analytics accounts. A concern that most small business owners and webmasters have is about the proper organization…
Have you ever wondered how you can track whether a visitor clicks on an embedded YouTube video on your website? It’s one of the coolest features of Google Analytics event tracking. In this tutorial, learn how to implement YouTube video event tracking using Google Analytics and Google Tag Manager. Tracking events on your web pages…
While tracking clicks on your links, you don’t want to miss somebody clicking and opening a new tab with the mouse middle button. By default, middle-clicks cannot be tracked by Google Analytics event tracking. This tutorial explains how you can do that. Have you checked out our previous tutorial on tracking link clicks and button…
Google Analytics is a powerful web analytics tool that can track all kinds of events. However, tracking certain specific actions such as clicks on specific links needs you to enable custom event tracking. In this tutorial, learn how to track clicks on links and buttons using Google Analytics and Google Tag Manager. Google Analytics is…
