Category: Guides

Image 1f.0. Segmentation GA

Using Google Analytics Segmentation for Effective Web Traffic Analysis

3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test …

Mouse Scrolling

How to Keep Track of Scroll Activity on Your Website Using Google Analytics and Tag Manager

How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably not. People browsing your web page scroll through your content only when they are hooked into it. If they want …

Google Analytics Data

How to Organize and Structure Your Google Analytics Account

Organizing your Google Analytics (GA) account can be a little challenging with ample technical terminology (Property, View, Organization, etc.,) to confuse you. ZoomOwl brings a guide to help Analytics admins establish the right organizational structure for their Google Analytics accounts. A concern that most small business owners and webmasters have is about the proper organization …

youtube video trigger

How to Track Embedded YouTube Videos Using Google Analytics and Google Tag Manager

Have you ever wondered how you can track whether a visitor clicks on an embedded YouTube video on your website? It’s one of the coolest features of Google Analytics event tracking. In this tutorial, learn how to implement YouTube video event tracking using Google Analytics and Google Tag Manager. Tracking events on your web pages …

Tracking Mouse Middle-Clicks Using Google Analytics & GTM

While tracking clicks on your links, you don’t want to miss somebody clicking and opening a new tab with the mouse middle button. By default, middle-clicks cannot be tracked by Google Analytics event tracking. This tutorial explains how you can do that. Have you checked out our previous tutorial on tracking link clicks and button …

GA Click Tracking

How to Track Link Clicks on Your Website Using Google Analytics & Google Tag Manager

Google Analytics is a powerful web analytics tool that can track all kinds of events. However, tracking certain specific actions such as clicks on specific links needs you to enable custom event tracking. In this tutorial, learn how to track clicks on links and buttons using Google Analytics and Google Tag Manager. Google Analytics is …