going out

How to Track Clicks on Outbound Links Using Google Analytics and Tag Manager

Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…

Google Analytics mistake?

Do You Know This Most Fundamental Concept of Data Capture on Google Analytics — The Scope?

It’s important to understand how Google Analytics understands users’ data and uses it to prepare the reports. Lack of knowledge in this leads you to creating erroneous custom reports and draw wrong conclusions. Google Analytics is the ubiquitous tool for web and digital analytics. According to statistics vendor Datanyze, Google Analytics and allied technologies comprise…