Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…
B2B organizations, like B2C, need to do in-depth analysis of their web traffic. How can Google Analytics be used for B2B marketing effectively? Find out here. Most of your Google Analytics reports are relevant for B2C companies. Even in Google’s literature, it’s hard to find a lot of information concerning B2B companies and their audiences.…
3. Identifying technical issues with your website After you develop your website, you must test it thoroughly. Typical website testing involves the following. Functionality Usability Interface Compatibility Performance Security How do you ensure that your website is doing well across all these areas and all kinds of devices? It’s not easy for you to test…
How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably not. People browsing your web page scroll through your content only when they are hooked into it. If they want…
Have you ever wondered how Google Analytics, the free edition, differs from the premium edition Google Analytics 360? ZoomOwl brings this guide to show you the key differences and help you choose the right product for your traffic analysis needs. The year 2005 marked the beginning of web analytics as a serious, hardcore business with…
Frustrated by the (not provided) search queries in your Google Analytics organic traffic reports? There are ways by which you can still make sense of that data. This post explains how, using Google Analytics and Search Console. Do you know Google Analytics used to provide the exact organic search keyword in the good old times?…
Analyzing web traffic is a lot easier if you apply intuitive filters on them. Google Analytics filters are used to gather much greater intelligence from your data. In this tutorial, learn how to use them and why apply certain important filters on your data. Let’s talk about Google Analytics filters. Some of you may already…
Google Analytics is a powerful web analytics tool that can track all kinds of events. However, tracking certain specific actions such as clicks on specific links needs you to enable custom event tracking. In this tutorial, learn how to track clicks on links and buttons using Google Analytics and Google Tag Manager. Google Analytics is…
