going out

How to Track Clicks on Outbound Links Using Google Analytics and Tag Manager

Analytics, Google Analytics, Google Tag Manager, Guides3 Comments

Do you want to track clicks on external/outbound links on your website using Google Analytics? This is how you do it with the help of Google Tag Manager. Outbound (external) links constitute a large percentage of your website. Do outbound links matter? In essence, for good SEO and ranking, you should have some outbound links…

Mouse Scrolling

How to Keep Track of Scroll Activity on Your Website Using Google Analytics and Tag Manager

Google Analytics, Google Tag Manager, GuidesLeave a comment

How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably not. People browsing your web page scroll through your content only when they are hooked into it. If they want…