Lenin Nair has years of experience in marketing for software and technology domains. He is a certified specialist in marketing and enjoys exploring new ways to market products and services for small and medium businesses. He enjoys reading, writing, traveling, and ideating. He holds an MBA in marketing and a bachelor's degree in IT.

Google Analytics Data

How to Organize and Structure Your Google Analytics Account

Organizing your Google Analytics (GA) account can be a little challenging with ample technical terminology (Property, View, Organization, etc.,) to confuse you. ZoomOwl brings a guide to help Analytics admins establish the right organizational structure for their Google Analytics accounts. A concern that most small business owners and webmasters have is about the proper organization…

youtube video trigger

How to Track Embedded YouTube Videos Using Google Analytics and Google Tag Manager

Have you ever wondered how you can track whether a visitor clicks on an embedded YouTube video on your website? It’s one of the coolest features of Google Analytics event tracking. In this tutorial, learn how to implement YouTube video event tracking using Google Analytics and Google Tag Manager. Tracking events on your web pages…