Lenin Nair has years of experience in marketing for software and technology domains. He is a certified specialist in marketing and enjoys exploring new ways to market products and services for small and medium businesses. He enjoys reading, writing, traveling, and ideating. He holds an MBA in marketing and a bachelor's degree in IT.
Email marketing provides the highest median ROI (124%) among all digital marketing activities. ZoomOwl brings these guidelines to do it correctly and profitably. Let’s talk email, shall we? Out of the 4.15 billion people in the world who use the internet (Internet World Stats, 2017 Dec), nearly 3.8 billion have email access. Evidently, email users outnumber…
How can you find whether your website’s visitors are interested in your content? The best way is to track their scrolling activity. Here is how it’s done. Do you ever read anything without interest? Probably not. People browsing your web page scroll through your content only when they are hooked into it. If they want…
Have you ever wondered about session replay, the recording of your visitors’ actions on your website? Here is how you do it using a website session recording tool. Your web analytics solution is intended to capture exactly what a user does on your website. Google Analytics is one of the best for the purpose. But…
Have you ever wondered how Google Analytics, the free edition, differs from the premium edition Google Analytics 360? ZoomOwl brings this guide to show you the key differences and help you choose the right product for your traffic analysis needs. The year 2005 marked the beginning of web analytics as a serious, hardcore business with…
Organizing your Google Analytics (GA) account can be a little challenging with ample technical terminology (Property, View, Organization, etc.,) to confuse you. ZoomOwl brings a guide to help Analytics admins establish the right organizational structure for their Google Analytics accounts. A concern that most small business owners and webmasters have is about the proper organization…
Are you wondering about the Twitter ranking algorithm for top tweets in hashtag searches? ZoomOwl does a detailed analysis of various ranking factors related to individual tweets, tweeting accounts, geography, embedded items, engagement metrics, etc., and gives clear recommendations. Is adding a popular hashtag to your tweet enough to reach a lot more people than…
Generating engagement on Twitter is no easy task. Your tweets, retweets, mentions, hashtags, etc., may not influence if they are poorly targeted. Analyzing your followers, tweets, and hashtags can help you generate better engagement on this social media platform. You keep following people hoping to increase your reach and improve your follower growth rate. But…
Frustrated by the (not provided) search queries in your Google Analytics organic traffic reports? There are ways by which you can still make sense of that data. This post explains how, using Google Analytics and Search Console. Do you know Google Analytics used to provide the exact organic search keyword in the good old times?…
Wondering how to get more intelligence from your web traffic reports? Get to know Google Analytics calculated metrics. In this post, you will find how to create them and how to use a number of important calculated metrics for better traffic analysis & intelligence. Google Analytics has a pretty nifty feature known as calculated metrics,…
Analyzing web traffic is a lot easier if you apply intuitive filters on them. Google Analytics filters are used to gather much greater intelligence from your data. In this tutorial, learn how to use them and why apply certain important filters on your data. Let’s talk about Google Analytics filters. Some of you may already…