Lenin Nair has years of experience in marketing for software and technology domains. He is a certified specialist in marketing and enjoys exploring new ways to market products and services for small and medium businesses. He enjoys reading, writing, traveling, and ideating. He holds an MBA in marketing and a bachelor's degree in IT.
Have you ever wondered how you can track whether a visitor clicks on an embedded YouTube video on your website? It’s one of the coolest features of Google Analytics event tracking. In this tutorial, learn how to implement YouTube video event tracking using Google Analytics and Google Tag Manager. Tracking events on your web pages…
While tracking clicks on your links, you don’t want to miss somebody clicking and opening a new tab with the mouse middle button. By default, middle-clicks cannot be tracked by Google Analytics event tracking. This tutorial explains how you can do that. Have you checked out our previous tutorial on tracking link clicks and button…
Google Analytics is a powerful web analytics tool that can track all kinds of events. However, tracking certain specific actions such as clicks on specific links needs you to enable custom event tracking. In this tutorial, learn how to track clicks on links and buttons using Google Analytics and Google Tag Manager. Google Analytics is…
In this post, get an understanding of digital and web analytics and how data is measured and used to improve business ROI. Learn also the important facets of the digital data–the key motivation behind ZoomOwl. For a long time, I was planning to create a blog on digital analytics. Data has always been to my…